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Drawing Your Ideas: The Secret Weapon for Sales and Marketing Pros

by WBAdmin | Dec 12, 2017 | Marketing, Sales Enablement, Socialize & Share, Visual Communication, Whiteboard Presentations

  A combination of design tech, the idea of doodles being ‘juvenile’ and sales and marketing professionals with no self-confidence have all contributed to the idea of visual comms as something fenced off, set apart from everyday sales and marketing tasks, sent to...

Does Big Business Need Smaller Data?

by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales

  Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...

Blurred Lines: Sales, Marketing & SDRs

by WBAdmin | Oct 12, 2017 | Marketing, Socialize & Share, The Changing Face of Sales

  Sales Development Teams across enterprise-level sales organisations are increasingly reporting to Marketing rather than Sales (50% of SDRs in 2015 and rising). That often makes sense… but it can lead to blurred lines – organisations where SDRs are more of a...

Whiteboarding 101: Are Visual Comms Enough?

by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication

  The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...

Helping Your Teams to Communicate, Engage & Sell With the Whiteboard

by WBAdmin | Jan 25, 2016 | Leaders & Leadership, Marketing, Sales Enablement, Sales Managers, Visual Communication

  Communication is the name of the game, right? Everything comes back to communication. The customer surveys, the focus groups, the R&D lab hours, product marketing strategy meetings, endless metrics, months chasing decision makers at DREAM CLIENT...

Why Product Marketers Need to Get Visual

by WBAdmin | Jan 19, 2016 | Marketing, Sales Enablement, Visual Communication

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester, Professor of Communications, California State University Visuals are...
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