Creating Value Propositions that Deliver

  Look, let’s lose the idea that messaging professionals like presenting.   The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects.   You’re...

Why Visuals Aren’t Helping Your Results At All

  Visuals win at communicating complex ideas clearly and concisely. They win at unifying global marketing and sales messaging, enhancing communication, driving innovation, streamlining the sales/marketing lock in and delivering big bottom lines.   Check out...