The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t use it.
Whiteboarding is a great tool. Visual communication is a heavy hitter for teams across sales and marketing socializing and share ideas:
– Visuals are processed 60,000X faster in the brain than text
– Well-delivered visual aids aid understanding by up to 400%
– 90% of information transmitted to the brain is visual
– People remember 10% of what they hear, 20% of what they read, and 80% of what they see and do. (Numbers from Revegy.com)
Visual communication is innate. We are built for images, so in most sales situations they offer big opportunities to clarify and persuade.
Images are universal and immediate – the word ‘cloud’ only refers to the fluffy things if people speak the same language as you – In France you’d be looking at a nuage, in Germany a wolke, in Mozambique a wingu. But this:
means the same to everyone. As Walt Disney said, “Of all of our inventions for mass communication, pictures still speak the most universally understood language.”
But are visuals enough?
They’re a powerful tool that offers a sticky, concise way of distilling complex ideas, but they need support and clarification to create compelling presentations… narrative support. We’ll take a look at that next week.
Want more free insight direct to your inbox every month? Use the newsletter sign up form in the footer of this page.
Don’t forget to follow Whiteboard Strategies on LinkedIn to talk socializing and sharing, whiteboarding, visual comms and more.
– Tom @ WSL