by WBAdmin | Jul 9, 2018 | Uncategorized
Look, let’s lose the idea that messaging professionals like presenting. The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects. You’re...
by WBAdmin | Feb 12, 2018 | Uncategorized
Basically, this quick read boils down to a one-line, even quicker read: digital is just another tool kit. There are a lot of sales people out there with an ‘all the gear, no idea’ approach to digital – they’ve scraped together solid, high-value networks...
by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication
The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...
by WBAdmin | Sep 27, 2017 | Improvement, Sales Enablement, Sales Managers, Sales People, Visual Communication, Whiteboard Presentations, Whiteboarding
Let me walk you through a key play from the whiteboard playbook: how to combat Fear, Uncertainty and Doubt when trying to replace an incumbent supplier – all you need is a little CAC… Follow Whiteboard Strategies on Linkedin and sign up to my free...
by WBAdmin | May 18, 2017 | Leaders & Leadership
Sales objections don’t just spring from nowhere. You might find that in deal reviews your people are telling you that’s what happened – everything was ticking along nicely with the prospect and then BAM – and it can feel that way to front line...
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