by WBAdmin | Jul 9, 2018 | Uncategorized
Look, let’s lose the idea that messaging professionals like presenting. The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects. You’re...
by WBAdmin | Apr 30, 2018 | Leaders & Leadership, Sales Enablement, Socialize & Share, The Changing Face of Sales, Whiteboard Presentations
Recently one thing keeps coming up in my conversations with sales and marketing leaders – how much coasters can drain a team of drive and energy, and the problems caused by those smug, comfortable people who have embedded themselves in a role and are just...
by WBAdmin | Mar 26, 2018 | Socialize & Share, The Changing Face of Sales, Whiteboard Presentations
You may disagree, but if feels to me like waiting isn’t really a sales strategy. And yet in multinational sales organisations, sales teams are often completely reliant on marketing to generate leads and pass them down the pipe. Talk To Us About...
by WBAdmin | Jan 31, 2018 | Improvement, Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
NEWSFLASH: Sales and frontline marketing pros who aren’t properly equipped to socialize and share their (your) messaging are more or less useless. And whose job is it to ensure that they are properly equipped? You can point at enablement all you like, or...
by WBAdmin | Nov 23, 2017 | Sales Enablement, Socialize & Share, The Changing Face of Sales
Forrester coined the term ‘sales enablement’ back in 1999. Ten years later it was everywhere you looked – splashed across global telecoms companies, at the heart of new freelance consultancies, in website headers for guys I swear had been plain old sales...
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