by WBAdmin | Nov 23, 2017 | Sales Enablement, Socialize & Share, The Changing Face of Sales
Forrester coined the term ‘sales enablement’ back in 1999. Ten years later it was everywhere you looked – splashed across global telecoms companies, at the heart of new freelance consultancies, in website headers for guys I swear had been plain old sales...
by WBAdmin | Oct 12, 2017 | Marketing, Socialize & Share, The Changing Face of Sales
Sales Development Teams across enterprise-level sales organisations are increasingly reporting to Marketing rather than Sales (50% of SDRs in 2015 and rising). That often makes sense… but it can lead to blurred lines – organisations where SDRs are more of a...
by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication
The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
Recently a contact on LinkedIn shared his most liked, shared and commented on status update ever – a picture of himself looking tired, captioned “f*ck me, this has been a hard week”. How many times have you sat in meetings while...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement
OF COURSE software as a service will replace existing enterprise software. It’s scalable and quick to buy, install and upgrade. Its global accessibility encourages standardisation across sites and increased collaboration. Updates and upgrades are made remotely....
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