by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication
The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
Recently a contact on LinkedIn shared his most liked, shared and commented on status update ever – a picture of himself looking tired, captioned “f*ck me, this has been a hard week”. How many times have you sat in meetings while...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Social Selling, Socialize & Share, The Changing Face of Sales
Social selling isn’t what a lot of people think it is. It might have been the ‘fishing with dynamite’ / ‘e-cold calling’ show once upon a time, when early B2C adopters were cashing in on vast, engaged new audiences, and B2B marketers were steering sales teams...
by WBAdmin | Jul 14, 2017 | Socialize & Share, Whiteboarding
The most common type of meeting nowadays is probably a ‘coffee and catch up’ meeting in an off-site or on-site cafeteria. Maybe 30 minutes, maybe less. If it’s on-site and you can linger a while then maybe you can catch five minutes with someone else after it has...
by WBAdmin | Jul 13, 2017 | Social Selling, Socialize & Share, The Changing Face of Sales, Whiteboarding
Looking forwards in time, I believe that your efforts to fully ‘socialize and share’ your thoughts, ideas, capabilities and insights will be of great importance to you – and your family. Let’s get one thing straight here: ‘Social...
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