The most common type of meeting nowadays is probably a ‘coffee and catch up’ meeting in an off-site or on-site cafeteria. Maybe 30 minutes, maybe less.

If it’s on-site and you can linger a while then maybe you can catch five minutes with someone else after it has finished. And maybe someone else after that.

As such, your messages/ideas/insights/challenges needs to be codified and ready for delivery in a form that suits the time, location, and occasion.

Have you done a business deal over coffee?