by WBAdmin | Dec 21, 2017 | General, Improvement, Marketing
When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion – Dale Carnegie Last week I sat watching a massive, muppet-style monster dancing with a little boy on TV while my partner quietly teared up...
by WBAdmin | Dec 12, 2017 | Marketing, Sales Enablement, Socialize & Share, Visual Communication, Whiteboard Presentations
A combination of design tech, the idea of doodles being ‘juvenile’ and sales and marketing professionals with no self-confidence have all contributed to the idea of visual comms as something fenced off, set apart from everyday sales and marketing tasks, sent to...
by WBAdmin | Dec 5, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales
Watching Theresa May trying to get Brexit talks back on track has got me thinking about when Michael Gove uttered that immortal line “people in this country have had enough of experts”. It was rubbish, and he was widely ridiculed… but then it turned out...
by WBAdmin | Nov 23, 2017 | Sales Enablement, Socialize & Share, The Changing Face of Sales
Forrester coined the term ‘sales enablement’ back in 1999. Ten years later it was everywhere you looked – splashed across global telecoms companies, at the heart of new freelance consultancies, in website headers for guys I swear had been plain old sales...
by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
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