by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
by WBAdmin | Nov 8, 2017 | Sales Enablement, Visual Communication, Whiteboard Presentations
Mark’s first book, the Visual Communications Book explained clearly and concisely how to leverage the persuasive potential of visual comms, and how to use the humble office whiteboard to sell big ideas. For around 40,000 years the same visual elements...
by WBAdmin | Nov 1, 2017 | Improvement, Sales Enablement, Socialize & Share
A recent Sales Performance International white paper found that 84% of sales training is forgotten within 90 days. That’s partly down to unengaged reps who don’t retain or use the information they’re given. But do all of your reps need training? Training...
by WBAdmin | Oct 12, 2017 | Marketing, Socialize & Share, The Changing Face of Sales
Sales Development Teams across enterprise-level sales organisations are increasingly reporting to Marketing rather than Sales (50% of SDRs in 2015 and rising). That often makes sense… but it can lead to blurred lines – organisations where SDRs are more of a...
by WBAdmin | Sep 27, 2017 | Improvement, Sales Enablement, Sales Managers, Sales People, Visual Communication, Whiteboard Presentations, Whiteboarding
Let me walk you through a key play from the whiteboard playbook: how to combat Fear, Uncertainty and Doubt when trying to replace an incumbent supplier – all you need is a little CAC… Follow Whiteboard Strategies on Linkedin and sign up to my free...
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