by WBAdmin | Apr 5, 2018 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share
The very best sales collateral can do a lot of heavy lifting. Quality collateral can give your sales people’s conversations persuasive structure and weight. It can be a key differentiator, the bit of competitive edge you need to secure big wins. ...
by WBAdmin | Jan 23, 2018 | Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
The sales/marketing lock in gets a lot of airtime. Sales ‘gurus’ all peddle their own line on what it will take to streamline that relationship and drive bottom lines, but one thing is certain – if you take away where in the buying cycle they are engaging...
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