by WBAdmin | Jan 9, 2018 | Socialize & Share, The Changing Face of Sales
In the right hands, the humble office whiteboard is the perfect tool for socializing and sharing ideas, communicating value, and persuading audiences. But it is just that – a tool. Sometimes it’s everything else – the idea, harnessing visuals to...
by WBAdmin | Dec 21, 2017 | General, Improvement, Marketing
When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion – Dale Carnegie Last week I sat watching a massive, muppet-style monster dancing with a little boy on TV while my partner quietly teared up...
by WBAdmin | Nov 23, 2017 | Sales Enablement, Socialize & Share, The Changing Face of Sales
Forrester coined the term ‘sales enablement’ back in 1999. Ten years later it was everywhere you looked – splashed across global telecoms companies, at the heart of new freelance consultancies, in website headers for guys I swear had been plain old sales...
by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
by WBAdmin | Nov 8, 2017 | Sales Enablement, Visual Communication, Whiteboard Presentations
Mark’s first book, the Visual Communications Book explained clearly and concisely how to leverage the persuasive potential of visual comms, and how to use the humble office whiteboard to sell big ideas. For around 40,000 years the same visual elements...
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