by WBAdmin | Jan 31, 2018 | Improvement, Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
NEWSFLASH: Sales and frontline marketing pros who aren’t properly equipped to socialize and share their (your) messaging are more or less useless. And whose job is it to ensure that they are properly equipped? You can point at enablement all you like, or...
by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
by WBAdmin | Jul 13, 2017 | The Changing Face of Sales, Visual Communication, Whiteboarding
It’s easy for marketers to sit in their tech-enabled smart offices and laugh at sales departments. After all, B2B marketers saw the opportunities that social offered early, jumped at paid ads and made cross-platform noise to try to top-load sales funnels; sales...
by WBAdmin | Jan 19, 2016 | Marketing, Sales Enablement, Visual Communication
“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester, Professor of Communications, California State University Visuals are...
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