by WBAdmin | Jul 9, 2018 | Uncategorized
Look, let’s lose the idea that messaging professionals like presenting. The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects. You’re...
by WBAdmin | May 21, 2018 | Improvement, Leaders & Leadership, Socialize & Share
The Sales Force Automation meetings were exciting. People kept saying ‘innovation’ and ‘industry-leading’. You bought the kit, splashed out on the training and even shoe-horned a bit into your onboarding. You designed landing pages and custom dashboards. ...
by WBAdmin | Mar 26, 2018 | Socialize & Share, The Changing Face of Sales, Whiteboard Presentations
You may disagree, but if feels to me like waiting isn’t really a sales strategy. And yet in multinational sales organisations, sales teams are often completely reliant on marketing to generate leads and pass them down the pipe. Talk To Us About...
by WBAdmin | Jan 31, 2018 | Improvement, Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
NEWSFLASH: Sales and frontline marketing pros who aren’t properly equipped to socialize and share their (your) messaging are more or less useless. And whose job is it to ensure that they are properly equipped? You can point at enablement all you like, or...
by WBAdmin | Dec 5, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales
Watching Theresa May trying to get Brexit talks back on track has got me thinking about when Michael Gove uttered that immortal line “people in this country have had enough of experts”. It was rubbish, and he was widely ridiculed… but then it turned out...
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