by WBAdmin | Jan 9, 2018 | Socialize & Share, The Changing Face of Sales
In the right hands, the humble office whiteboard is the perfect tool for socializing and sharing ideas, communicating value, and persuading audiences. But it is just that – a tool. Sometimes it’s everything else – the idea, harnessing visuals to...
by WBAdmin | Dec 5, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales
Watching Theresa May trying to get Brexit talks back on track has got me thinking about when Michael Gove uttered that immortal line “people in this country have had enough of experts”. It was rubbish, and he was widely ridiculed… but then it turned out...
by WBAdmin | Nov 23, 2017 | Sales Enablement, Socialize & Share, The Changing Face of Sales
Forrester coined the term ‘sales enablement’ back in 1999. Ten years later it was everywhere you looked – splashed across global telecoms companies, at the heart of new freelance consultancies, in website headers for guys I swear had been plain old sales...
by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
by WBAdmin | Oct 20, 2017 | The Changing Face of Sales, Visual Communication, Whiteboard Presentations, Whiteboarding
“PowerPoint makes us stupid.” Gen. James Mattis, retired US Joint Forces Commander PowerPoint presentations are “easy for the presenter, but difficult for the audience.” Jeff Bezos, CEO Amazon How are we STILL having this conversation? At best...
by WBAdmin | Oct 12, 2017 | Marketing, Socialize & Share, The Changing Face of Sales
Sales Development Teams across enterprise-level sales organisations are increasingly reporting to Marketing rather than Sales (50% of SDRs in 2015 and rising). That often makes sense… but it can lead to blurred lines – organisations where SDRs are more of a...
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