by WBAdmin | Dec 5, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales
Watching Theresa May trying to get Brexit talks back on track has got me thinking about when Michael Gove uttered that immortal line “people in this country have had enough of experts”. It was rubbish, and he was widely ridiculed… but then it turned out...
by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication
The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
Recently a contact on LinkedIn shared his most liked, shared and commented on status update ever – a picture of himself looking tired, captioned “f*ck me, this has been a hard week”. How many times have you sat in meetings while...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Social Selling, Socialize & Share, The Changing Face of Sales
Social selling isn’t what a lot of people think it is. It might have been the ‘fishing with dynamite’ / ‘e-cold calling’ show once upon a time, when early B2C adopters were cashing in on vast, engaged new audiences, and B2B marketers were steering sales teams...
by WBAdmin | Jul 13, 2017 | Social Selling, Socialize & Share, The Changing Face of Sales, Whiteboarding
Looking forwards in time, I believe that your efforts to fully ‘socialize and share’ your thoughts, ideas, capabilities and insights will be of great importance to you – and your family. Let’s get one thing straight here: ‘Social...
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