by WBAdmin | Nov 15, 2017 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share, The Changing Face of Sales
Big data came and went for lots of B2B salespeople and marketers. The reality didn’t live up to the hype, and big data fell off the Gartner hype curve in 2015. Now most sales and marketing pros’ use of data on a day-to-day basis ranges from feeding numbers into...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding
Recently a contact on LinkedIn shared his most liked, shared and commented on status update ever – a picture of himself looking tired, captioned “f*ck me, this has been a hard week”. How many times have you sat in meetings while...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Social Selling, Socialize & Share, The Changing Face of Sales
Social selling isn’t what a lot of people think it is. It might have been the ‘fishing with dynamite’ / ‘e-cold calling’ show once upon a time, when early B2C adopters were cashing in on vast, engaged new audiences, and B2B marketers were steering sales teams...
by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement
OF COURSE software as a service will replace existing enterprise software. It’s scalable and quick to buy, install and upgrade. Its global accessibility encourages standardisation across sites and increased collaboration. Updates and upgrades are made remotely....
by WBAdmin | Jun 22, 2017 | Leaders & Leadership, Sales Managers
Sales forecasts, like weather forecasts, are useless unless they’re accurate. They’re not a wish list. They’re not a platform for bravado and bullshit. They’re just there to tell leaders what they need to know. Accuracy is essential. If leaders are...
by WBAdmin | Jun 6, 2017 | Leaders & Leadership, The Changing Face of Sales
After-sales surveys are thought of as an invaluable part of the sales process by most large-scale B2B sales organisations. They’re at the heart of after-sales service, gauging buyer satisfaction and helping your people with deal and process reviews. They...
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