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One Huge Problem You’re Ignoring

by WBAdmin | Apr 30, 2018 | Leaders & Leadership, Sales Enablement, Socialize & Share, The Changing Face of Sales, Whiteboard Presentations

  Recently one thing keeps coming up in my conversations with sales and marketing leaders – how much coasters can drain a team of drive and energy, and the problems caused by those smug, comfortable people who have embedded themselves in a role and are just...

Why Do Buyers Make the Decisions They Do? Let’s Get Sciencey.

by WBAdmin | Apr 18, 2018 | Improvement, Marketing, Sales Enablement, Socialize & Share, Whiteboard Presentations, Whiteboarding

  We all make around 10,000 decisions a day. Most of the time we don’t even know we’re doing it.   Understanding basic behavioural economics – how the brain processes those decisions – is the start of understanding how to socialize and share ideas...

The Big Risk with Great Sales Collateral

by WBAdmin | Apr 5, 2018 | Leaders & Leadership, Marketing, Sales Enablement, Socialize & Share

The very best sales collateral can do a lot of heavy lifting.   Quality collateral can give your sales people’s conversations persuasive structure and weight. It can be a key differentiator, the bit of competitive edge you need to secure big wins.    ...

Sales Leaders Still Relying on Marketing? Jesus Wept.

by WBAdmin | Mar 26, 2018 | Socialize & Share, The Changing Face of Sales, Whiteboard Presentations

  You may disagree, but if feels to me like waiting isn’t really a sales strategy.   And yet in multinational sales organisations, sales teams are often completely reliant on marketing to generate leads and pass them down the pipe.   Talk To Us About...

Clone Buyers, 57% & Other Bullsh*t

by WBAdmin | Mar 19, 2018 | Improvement, Sales Enablement, Socialize & Share, The Changing Face of Sales

  I’ve read too much bullshit about buyers recently – who they are, what they like, how they buy. While profiling a specific buyer or team can be helpful, a lot of this generalisation… well, isn’t.   Talk to Us About Creating Better Sales Conversations Now...
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