by WBAdmin | Feb 2, 2016 | Leaders & Leadership, Sales Enablement, Visual Communication
We’ve talked before about how one of the whiteboard’s great strengths is the way that it immediately generates a presenter / presentee relationship in a meeting room, a dynamic that your reps can use to take control of a room, lead a conversation, and push for...
by WBAdmin | Jan 25, 2016 | Leaders & Leadership, Marketing, Sales Enablement, Sales Managers, Visual Communication
Communication is the name of the game, right? Everything comes back to communication. The customer surveys, the focus groups, the R&D lab hours, product marketing strategy meetings, endless metrics, months chasing decision makers at DREAM CLIENT...
by WBAdmin | Jan 19, 2016 | Marketing, Sales Enablement, Visual Communication
“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester, Professor of Communications, California State University Visuals are...
by WBAdmin | Jan 6, 2016 | Improvement, Leaders & Leadership
Leadership is one of those words. You know the ones. If you’ve even dipped a toe in the LinkedIn pool recently you’ll have seen that everyone you know is at the bleeding edge of thought leadership, product innovation leadership, marketplace leadership. Your...
by admin | Jul 7, 2015 | General, Improvement, Sales Enablement, Sales Managers, The Changing Face of Sales
Last week we talked about that most-discussed and least-understood of things: the sales and marketing gap. It manifests itself in all sorts of ways, but it’s essentially a hangover from a time when sales and marketing could afford to be completely separate...
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