by WBAdmin | Jun 16, 2016 | Leaders & Leadership, Sales Enablement
Differentiation is hard. That’s why there’s a lot of frustration about it in sales—VPs, execs and managers, all pulling their hair out because their teams are struggling to grab the right attention and communicate their value properly. The same questions are...
by WBAdmin | Jan 25, 2016 | Leaders & Leadership, Marketing, Sales Enablement, Sales Managers, Visual Communication
Communication is the name of the game, right? Everything comes back to communication. The customer surveys, the focus groups, the R&D lab hours, product marketing strategy meetings, endless metrics, months chasing decision makers at DREAM CLIENT...
by WBAdmin | Jan 19, 2016 | Marketing, Sales Enablement, Visual Communication
“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester, Professor of Communications, California State University Visuals are...
by admin | Sep 21, 2015 | General, Improvement, Sales Enablement, Sales Managers, Visual Communication
There’s a huge area of visual communication in business that we haven’t touched on since the new Whiteboard Strategies site went live, and that’s video calls. People occasionally assume that I wouldn’t be a big fan of video calls, and I can see where they’re coming...
by admin | Aug 10, 2015 | General, Improvement, Sales Enablement, Sales Managers, Sales People
This series was going to be called ‘Pitching 101’, until I realised that we’re not actually just talking about sales pitches at all – we’re talking about presentations. It might be a sales pitch, but it could as easily be a presentation to your own staff explaining...
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