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4 Thoughts on Marketing & Selling Software as a Service B2B

by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement

  OF COURSE software as a service will replace existing enterprise software. It’s scalable and quick to buy, install and upgrade. Its global accessibility encourages standardisation across sites and increased collaboration. Updates and upgrades are made remotely....

Taking Social Selling Offline: What Marketers Need to Know

by WBAdmin | Jul 13, 2017 | The Changing Face of Sales, Visual Communication, Whiteboarding

It’s easy for marketers to sit in their tech-enabled smart offices and laugh at sales departments. After all, B2B marketers saw the opportunities that social offered early, jumped at paid ads and made cross-platform noise to try to top-load sales funnels; sales...

Fake Forecasts & What You Can Do About Them

by WBAdmin | Jun 22, 2017 | Leaders & Leadership, Sales Managers

  Sales forecasts, like weather forecasts, are useless unless they’re accurate. They’re not a wish list. They’re not a platform for bravado and bullshit. They’re just there to tell leaders what they need to know.   Accuracy is essential. If leaders are...

Are After-Sales Surveys a Waste of Your Time?

by WBAdmin | Jun 6, 2017 | Leaders & Leadership, The Changing Face of Sales

  After-sales surveys are thought of as an invaluable part of the sales process by most large-scale B2B sales organisations. They’re at the heart of after-sales service, gauging buyer satisfaction and helping your people with deal and process reviews.   They...

Sales Objections: Spotting Them & Stopping Them

by WBAdmin | May 18, 2017 | Leaders & Leadership

  Sales objections don’t just spring from nowhere.   You might find that in deal reviews your people are telling you that’s what happened – everything was ticking along nicely with the prospect and then BAM – and it can feel that way to front line...
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