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Selling & Marketing with Emotional Monsters

by WBAdmin | Dec 21, 2017 | General, Improvement, Marketing

  When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion – Dale Carnegie   Last week I sat watching a massive, muppet-style monster dancing with a little boy on TV while my partner quietly teared up...

Drawing Your Ideas: The Secret Weapon for Sales and Marketing Pros

by WBAdmin | Dec 12, 2017 | Marketing, Sales Enablement, Socialize & Share, Visual Communication, Whiteboard Presentations

  A combination of design tech, the idea of doodles being ‘juvenile’ and sales and marketing professionals with no self-confidence have all contributed to the idea of visual comms as something fenced off, set apart from everyday sales and marketing tasks, sent to...

Brexit, Social Selling & Sound Bites

by WBAdmin | Dec 5, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales

  Watching Theresa May trying to get Brexit talks back on track has got me thinking about when Michael Gove uttered that immortal line “people in this country have had enough of experts”.   It was rubbish, and he was widely ridiculed… but then it turned out...

Why do Visual Comms Work so Well?

by WBAdmin | Nov 8, 2017 | Sales Enablement, Visual Communication, Whiteboard Presentations

  Mark’s first book, the Visual Communications Book explained clearly and concisely how to leverage the persuasive potential of visual comms, and how to use the humble office whiteboard to sell big ideas.   For around 40,000 years the same visual elements...

PowerPoint is Making You Stupid

by WBAdmin | Oct 20, 2017 | The Changing Face of Sales, Visual Communication, Whiteboard Presentations, Whiteboarding

  “PowerPoint makes us stupid.” Gen. James Mattis, retired US Joint Forces Commander   PowerPoint presentations are “easy for the presenter, but difficult for the audience.” Jeff Bezos, CEO Amazon  How are we STILL having this conversation?   At best...
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