Creating Value Propositions that Deliver

  Look, let’s lose the idea that messaging professionals like presenting.   The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects.   You’re...

Presenting 101: Is Less More… Or Just Less?

We talked in the first Presenting 101 piece about the importance of the presenter-presentee dynamic, and how you can harness and use that dynamic to drive your presentation towards a pre-decided end result. This article is closely related to that one – it’s a slightly...