by WBAdmin | Jul 9, 2018 | Uncategorized
Look, let’s lose the idea that messaging professionals like presenting. The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects. You’re...
by WBAdmin | Jun 28, 2018 | Uncategorized
Visuals win at communicating complex ideas clearly and concisely. They win at unifying global marketing and sales messaging, enhancing communication, driving innovation, streamlining the sales/marketing lock in and delivering big bottom lines. Check out...
by WBAdmin | Feb 12, 2018 | Uncategorized
Basically, this quick read boils down to a one-line, even quicker read: digital is just another tool kit. There are a lot of sales people out there with an ‘all the gear, no idea’ approach to digital – they’ve scraped together solid, high-value networks...
by WBAdmin | Jul 13, 2017 | Uncategorized, Visual Communication
Mark Noad sends us a link to a new version of the Tube map he’s put together. It shows all stations on the network displayed in positions closer to their actual locations than on the official map. The Thames also adopts a more naturalistic shape. The map is an...
by WBAdmin | Oct 21, 2015 | Uncategorized
This is an example of a written Project Plan. Presented to the customer in the early stages of a sale it outlines the required actions, decisions and their dependencies – as well as its continuation into an implemetation. Deliver draft proposal to ABC...
by admin | Oct 5, 2015 | Uncategorized
People get bored at work. That’s been a problem forever—I bet there were bored Romans building straight roads, bored Aztecs dragging sacrifices up pyramids, bored pirates sailing the Spanish Main. Part of this boredom is inevitable in some jobs—people doing more or...
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