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‘F*ck Me, This Has Been a Hard Week’

by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Sales Enablement, Social Selling, Socialize & Share, The Changing Face of Sales, Visual Communication, Whiteboarding

  Recently a contact on LinkedIn shared his most liked, shared and commented on status update ever – a picture of himself looking tired, captioned “f*ck me, this has been a hard week”.   How many times have you sat in meetings while...

Why ‘Followers’ Don’t Get Social Selling

by WBAdmin | Sep 27, 2017 | Leaders & Leadership, Social Selling, Socialize & Share, The Changing Face of Sales

  Social selling isn’t what a lot of people think it is. It might have been the ‘fishing with dynamite’ / ‘e-cold calling’ show once upon a time, when early B2C adopters were cashing in on vast, engaged new audiences, and B2B marketers were steering sales teams...

Social Selling is dead… long live social selling.

by WBAdmin | Jul 13, 2017 | Social Selling, Socialize & Share, The Changing Face of Sales, Whiteboarding

Looking forwards in time, I believe that your efforts to fully ‘socialize and share’ your thoughts, ideas, capabilities and insights will be of great importance to you – and your family. Let’s get one thing straight here: ‘Social...

Taking Social Selling Offline: What Marketers Need to Know

by WBAdmin | Jul 13, 2017 | The Changing Face of Sales, Visual Communication, Whiteboarding

It’s easy for marketers to sit in their tech-enabled smart offices and laugh at sales departments. After all, B2B marketers saw the opportunities that social offered early, jumped at paid ads and made cross-platform noise to try to top-load sales funnels; sales...

Are After-Sales Surveys a Waste of Your Time?

by WBAdmin | Jun 6, 2017 | Leaders & Leadership, The Changing Face of Sales

  After-sales surveys are thought of as an invaluable part of the sales process by most large-scale B2B sales organisations. They’re at the heart of after-sales service, gauging buyer satisfaction and helping your people with deal and process reviews.   They...

No One is Getting the Results They Want. Why? It’s Simple.

by WBAdmin | May 5, 2017 | Leaders & Leadership, Sales Enablement, The Changing Face of Sales

  The more Sales leaders I meet, the more I’m struck by one thing – no one is getting the results they want.   That’s partially down to numbers being pulled out of thin air by finance teams under the cosh from investors demanding relentless...
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