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Why do Visual Comms Work so Well?

by WBAdmin | Nov 8, 2017 | Sales Enablement, Visual Communication, Whiteboard Presentations

  Mark’s first book, the Visual Communications Book explained clearly and concisely how to leverage the persuasive potential of visual comms, and how to use the humble office whiteboard to sell big ideas.   For around 40,000 years the same visual elements...

Reinvent the Wheel: Forget Mandatory Training

by WBAdmin | Nov 1, 2017 | Improvement, Sales Enablement, Socialize & Share

  A recent Sales Performance International white paper found that 84% of sales training is forgotten within 90 days. That’s partly down to unengaged reps who don’t retain or use the information they’re given.   But do all of your reps need training? Training...

PowerPoint is Making You Stupid

by WBAdmin | Oct 20, 2017 | The Changing Face of Sales, Visual Communication, Whiteboard Presentations, Whiteboarding

  “PowerPoint makes us stupid.” Gen. James Mattis, retired US Joint Forces Commander   PowerPoint presentations are “easy for the presenter, but difficult for the audience.” Jeff Bezos, CEO Amazon  How are we STILL having this conversation?   At best...

Blurred Lines: Sales, Marketing & SDRs

by WBAdmin | Oct 12, 2017 | Marketing, Socialize & Share, The Changing Face of Sales

  Sales Development Teams across enterprise-level sales organisations are increasingly reporting to Marketing rather than Sales (50% of SDRs in 2015 and rising). That often makes sense… but it can lead to blurred lines – organisations where SDRs are more of a...

Whiteboarding 101: Are Visual Comms Enough?

by WBAdmin | Oct 4, 2017 | Marketing, Social Selling, Socialize & Share, Visual Communication

  The sales and marketing lock-in only works if marketers are helping salespeople with useful, usable materials and tools. Mark talks about a weights bench that he bought once and put in his garage. It was a great tool, but it didn’t work… because he didn’t...
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Recent Posts

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  • You’re Blowing Big Bucks on Trends, Friends

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