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Dominating Share of Mind in B2B Sales

by WBAdmin | Apr 21, 2016 | Improvement, Leaders & Leadership, Sales Enablement, Sales Managers, Sales People, The Changing Face of Sales

  With a faster, more competitive marketplace and sales departments globally being staffed by the sort of vacant-eyed reps that are currently weighing the industry down, share of mind is more important than ever in B2B sales. The sales landscape is constantly...

3 Salespeople Slip-Ups That Can Sink the Whole Ship

by WBAdmin | Mar 30, 2016 | Leaders & Leadership, Sales Managers

  You’re a pretty good sales leader, right? You might be a manager heading up a decent sized team, or a director overseeing a sprawling, globally-dispersed sales force. The point is, you’re good at your job, and you’re doing good things.   But something is...

Why Your People Fake Their Forecasts

by WBAdmin | Mar 22, 2016 | Leaders & Leadership, Sales Managers

  With sales forecasts, just like with weather forecasts, accuracy is the only thing that matters. If people are prepared (even if it’s for the worst storm in a century, or the sort of shit storm that could end careers) they can do something about it....

IBM Watson: Data & Decision Making

by WBAdmin | Feb 23, 2016 | General, Leaders & Leadership, The Changing Face of Sales

  I stumbled on a LinkedIn article this week that really got me thinking. See, at the very heart of Whiteboard Strategies is a desire to improve communication. We specialise in clearly, concisely and consistently articulating value, persuading decision makers,...

Why Product Marketers Need to Get Visual

by WBAdmin | Jan 19, 2016 | Marketing, Sales Enablement, Visual Communication

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester, Professor of Communications, California State University Visuals are...
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