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Punching Ronaldo in the Face: Anger & Envy in Sales

by WBAdmin | Jul 19, 2016 | Leaders & Leadership, Sales Enablement, Sales Managers

  I am yet to meet anyone who wouldn’t like to punch Cristiano Ronaldo in the face, even just a little bit. I’m not a violent person – I’m sure you’re not either – but there’s just something about him, right? (Cristiano, I’m sure you’re an avid follower of...

Daring to be Different… Like Everyone Else

by WBAdmin | Jun 16, 2016 | Leaders & Leadership, Sales Enablement

  Differentiation is hard. That’s why there’s a lot of frustration about it in sales—VPs, execs and managers, all pulling their hair out because their teams are struggling to grab the right attention and communicate their value properly. The same questions are...

Persuading Vs. Communicating Value in B2B Sales? Come On…

by WBAdmin | Jun 3, 2016 | Leaders & Leadership, Sales Enablement, Sales Managers

  I read an article on LinkedIn this week that I just can’t shake. Not because it was so enlightening, revolutionary, or boundary-pushing, but because it was stupid and it annoyed me.   The piece was an interview between two guys who should know better—old...

Dominating Share of Mind in B2B Sales

by WBAdmin | Apr 21, 2016 | Improvement, Leaders & Leadership, Sales Enablement, Sales Managers, Sales People, The Changing Face of Sales

  With a faster, more competitive marketplace and sales departments globally being staffed by the sort of vacant-eyed reps that are currently weighing the industry down, share of mind is more important than ever in B2B sales. The sales landscape is constantly...

IBM Watson: Data & Decision Making

by WBAdmin | Feb 23, 2016 | General, Leaders & Leadership, The Changing Face of Sales

  I stumbled on a LinkedIn article this week that really got me thinking. See, at the very heart of Whiteboard Strategies is a desire to improve communication. We specialise in clearly, concisely and consistently articulating value, persuading decision makers,...
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