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Being the Third Wheel: Selling to ‘Taken’ Prospects

by WBAdmin | May 11, 2016 | Leaders & Leadership, Sales Enablement, Sales Managers, Sales People

  GREAT NEWS. Your sales team scored a meeting with their dream prospect, the sort of client that would send them flying through their quarterly reviews, smash their numbers for the year, and probably earn them some sort of mini-break. At least.   But...

Dominating Share of Mind in B2B Sales

by WBAdmin | Apr 21, 2016 | Improvement, Leaders & Leadership, Sales Enablement, Sales Managers, Sales People, The Changing Face of Sales

  With a faster, more competitive marketplace and sales departments globally being staffed by the sort of vacant-eyed reps that are currently weighing the industry down, share of mind is more important than ever in B2B sales. The sales landscape is constantly...

IBM Watson: Data & Decision Making

by WBAdmin | Feb 23, 2016 | General, Leaders & Leadership, The Changing Face of Sales

  I stumbled on a LinkedIn article this week that really got me thinking. See, at the very heart of Whiteboard Strategies is a desire to improve communication. We specialise in clearly, concisely and consistently articulating value, persuading decision makers,...

How Steve Jobs Revolutionised Apple with a Whiteboard

by WBAdmin | Feb 17, 2016 | Improvement, Leaders & Leadership, Visual Communication

  I spend a lot of time telling people about how a concise, structured whiteboard presentation can be a game-changer when it comes to persuading prospects, clients and internal decision makers. That’s down to a number of factors—the way that standing to work the...

How Doodling Can Change Your Workforce

by WBAdmin | Feb 9, 2016 | Leaders & Leadership, Sales Managers, Visual Communication

  Google ‘Visual Communication’ and you get an intimidatingly intellectual looking set of results—academic journals, degree courses, and something or other from the Royal College of Art. Google ‘Visual Communication in Business’ and the results are just as dense...
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