Customer Disaffection: Risks & Rewards

I read a quote recently that said that “as soon as you gain a customer you start losing a customer”. The message is obvious enough – we’ve talked before about the importance of aftercare following the signing of a new contract, and it goes without saying thatyou...

Mind the Gap(s): An Open Letter to Sales Teams

Dear Sales Professionals, I’ve been reading a lot about gaps in sales recently – communications gaps, ability gaps, expectation gaps, quota gaps. The impression this is giving me is of an industry that is cracking, a broken industry that is slowly drifting away from...

Is Selling ‘Britishness’ to Hollywood Helpful?

A new breed of British leading man has emerged over the last few years. Charming, well spoken, and less obviously handsome than most of his American counterparts, he tends to achieve incredible success over the pond – because they love the idea of the charming,...

Overlooking Lead Gen – and Why It Needs to Stop

Lead generation is the thing that ensures that there is enough fuel to keep the fires burning when it comes to sales. It’s absolutely fundamental to the sales process – a constant stream of prospects getting drawn into your pipeline is the ideal start to sales cycles,...