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Creating Value Propositions that Deliver
Look, let’s lose the idea that messaging professionals like presenting. The majority don’t. That’s why so many of them are bad at it – and that’s a big problem when it comes to delivering your value proposition to customers and prospects. You’re...
Why Visuals Aren’t Helping Your Results At All
Visuals win at communicating complex ideas clearly and concisely. They win at unifying global marketing and sales messaging, enhancing communication, driving innovation, streamlining the sales/marketing lock in and delivering big bottom lines. Check out...
Why Aren’t We Teaching Visual Literacy?
I was reading recently that from Ivy League universities to local Sixth Form colleges, and primary schools to apprenticeship providers, teachers are reporting difficulties in maintaining student interest. It's happening irrespective of teaching quality or...
CRM Adoption: Don’t Force It – Socialize & Share It
The Sales Force Automation meetings were exciting. People kept saying ‘innovation’ and ‘industry-leading’. You bought the kit, splashed out on the training and even shoe-horned a bit into your onboarding. You designed landing pages and custom dashboards. ...
You’re Blowing Big Bucks on Trends, Friends
Social selling was going to revolutionise the way your sales teams work. Remember that? You were going to scrap cold calls and face time, give your road warriors a smiley LinkedIn pic and a laptop and just watch the high-quality leads tumble in. Your funnel was...
One Huge Problem You’re Ignoring
Recently one thing keeps coming up in my conversations with sales and marketing leaders – how much coasters can drain a team of drive and energy, and the problems caused by those smug, comfortable people who have embedded themselves in a role and are just...
Why Do Buyers Make the Decisions They Do? Let’s Get Sciencey.
We all make around 10,000 decisions a day. Most of the time we don’t even know we’re doing it. Understanding basic behavioural economics – how the brain processes those decisions – is the start of understanding how to socialize and share ideas...
The Big Risk with Great Sales Collateral
The very best sales collateral can do a lot of heavy lifting. Quality collateral can give your sales people’s conversations persuasive structure and weight. It can be a key differentiator, the bit of competitive edge you need to secure big wins. ...
Sales Leaders Still Relying on Marketing? Jesus Wept.
You may disagree, but if feels to me like waiting isn’t really a sales strategy. And yet in multinational sales organisations, sales teams are often completely reliant on marketing to generate leads and pass them down the pipe. Talk To Us About...
